Almost 200 million plastic lip balm tubes are binned every year and the vast majority are never recycled. So, we think lips need a shake-up.

We've created a range dedicated to doing good; for the planet, for people and of course, for your lips.

Do good for your lips – With a hint of peppermint, Sugarplum is our tinted lip balm designed to nourish and hydrate your lips with cocoa butter alongside castor seed, moringa and jojoba oils. These heavy-moisture-hitters lock in hydration and leave your lips silky smooth, for longer. On application of our lip balms, 94% of testers found an immediate improvement in the appearance of dry lips! Sugarplum is so good, you'll never lose the tube.

Do good for the planet – plastic-free, home compostable packaging (yes, the tube!).

Do good for people - Carefully crafted with luxurious fairly traded sustainable ingredients from Rwanda, Ghana and Samoa to help support farming cooperatives (predominantly women owned) in these regions. Direct trade ensures that local growers receive stable prices and, reliable income which means in turn they are better able to look after their community and their environment.

Learn more about our.

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• 100% of testers found Ethique lip balms soothe and soften dry lips

• Creamy texture & glides onto lips easily

• Non-sticky formulation

• Great value - 2x typical lip balms

• Home-compostable packaging

• 94% of testers agreed that lips look supple and healthy-looking when using our lip balms