Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is a luxurious cleanser that works to help restore moisture while also helping to protect hair from color fade, daily stresses, and future damage. Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins, and minerals, this formula helps to target the physical, environmental, and natural signs of aging and stress that can cause hair to become dry, brittle, and more prone to breakage.